Peugeot 3008 Crossover campaign

 

The brief was to launch the Peugeot 3008 Crossover as a technologically advanced vehicle. Our solution was to create an advertising campaign that was as innovative as the car itself. The line that supported the activity was: 'The Peugeot 3008. So much technology you'd expect it to fly'...
   



Special build 48 sheet posters like the one below stopped traffic...


The tour bus visted cities around the country and had everyone reaching for their cameras...

Many of the stunts created news stories on TV, in the press and online social media...


Online, we developed spot3008.com (below), a game which challenged players to find 20 Peugeot 3008s hidden within a 360° panoramic photo of London (the biggest photo on the web). The prize was a genuine flight into space. Within 6 months, 400,000 people had visited and awareness of the car increased by 300%.




The 'flying' theme continued in shopping centres where a replica of Neil Armstrong's suit (above) also helped draw the crowds to the Peugeot 3008 stand (below)...