World Wildlife Fund for Nature



The brief was to raise funds and awareness of the plight of the Bengal Tiger which is now close to extinction. We created a cost effective poster that did not rely on any media budget spend at all as the ad was designed to be placed on trees in local parks. the poster soon became viral as others, sympathetic to the cause, photocopied it and helped make the campaign national.

 




Childreach International
The brief was to create an annual report for Childreach International that would persuade the recipients to continue donating and be encouraged to persuade others to offer help and support, too. We created a single-minded report that delivered the charity's key message clearly and consistently throughout the piece. It became, in effect, a very powerful 28 page advertisement that brought the charity's work to life and demonstrated their achievements. Click on the cover below to flick through...


Click on the cover above to open spread.