J.P. Morgan Asset Management

 

The brief was to make J.P. Morgan more accessible so a more playful tone of voice was developed. The advertising campaign included posters, press ads, online banners, emails plus internal brand messages that communicated the new look and feel to staff.



Above: a poster targeting young families.



These posters also launched the campaign internally.

The J.P. Morgan ISA advertising campaign (below) is their most successful to date. The message differentiates J.P. Morgan's proposition through their customer service awards and achievements. The advertising campaign included 48 & 96 sheet posters, a series of postcards, emails and online banners.


The ISA advertising campaign above is J.P. Morgan's most successful to date.

The J.P. Morgan SIPP (Self Invested Personal Pension) advertising campaign (below) included postcards, letters, emails and online banners. We positioned the new product with the advertising idea: 'The J.P. Morgan SIPP, a more personal, personal pension. 'This advertising idea helped to simplify what could be seen as a fairly complicated financial product.

The SIPP advertising campaign included targeted postcards (left) and online banners (right).

The J.P. Morgan sponsorship of Ben Ainslie was a wonderful opportunity to create an advertising campaign that promoted all the qualities of the brand through association with this world class sailor. The advertising campaign (below) included internal posters, press ads, posters, emails and banners.



Schroders
We create regular business to business direct marketing communications for Schroders, targeting independent financial advisers with the latest news, investment products and performance figures. The campaigns have helped to ensure Schroders is consistently on IFAs' minds. In fact, Schroders is now within the top five most recalled brands within its sector.



Lunzer Wine Investments
The brief was to develop an advertising campaign that persuaded potential investors to take wine, as an asset class, seriously. We created a series of press advertisements that focussed on the investment potential (and past results) of investing in this asset class; illustrating the main benefit of investment growth clearly throughout.



 Ashcourt Rowan
The introduction of the governement's new corporate pension regulations was an opportunity for Ashcourt Rowan to position themselves as experts in this area through this B2B campaign.
 

Barings
The brief was to force a positive reappraisal of the Barings brand amongst financial intermediaries. We created a direct mail campaign with an email follow up to deliver the strong results of Barings' European Fund. The advertising campaign delivered huge cut-through and attracted previous investors back with a final ROI of 1:50,000.