Macdonald Hotels consumer campaign


The Macdonald Hotels Winter Sale advertising campaign included a mix of press, postcards (below), emails online banners and a landing page (below) targeting families and couples with a 50% offer. The advertising campaign delivered an ROI of 1:15.


Postcards targeting familes and couples.

The Macdonald Hotels Easter advertising campaign included a mix of postcards (below), emails, banners and a landing page targeting families with a time-sensitive offer. On the landing page, the granules of sand slowly filled the egg timer to create even greater urgency. The advertising campaign delivered an ROI of 1:16.


Postcard targeting families with a time sensitive Easter offer.


The Macdonald Hotels Autumn advertising campaign (below) targeted couples with a midweek plus vouchers offer. The campaign delivered an ROI of 1:12.


Postcard targeting couples with midweek stay offer.

Macdonald Hotels Conference booking campaign


The Rewards Scheme (below) targeted PAs within organisations responsible for selecting conference venues.The 'Live like a Queen' advertising idea promised them a higher level of pampering if they chose to book with Macdonald Hotels.





Postcard and landing page targeting PAs with a variety of conference booking incentives.