The brief was to develop a cost effective online advertising campaign for AnyJunk, a rubbish removals company. We created a topical advertising idea that included a viral (below) which 'junked' the X-Factor contestants, Jedward.

AnyJunk can remove all sorts of rubbish - including X Factor contestants Jedward.

The landing page (below) invited people to vote on who else they thought was 'rubbish' which stimulated plenty of online debate.

 Who should be 'junked' next? The landing page encouraged plenty of online discussion.