Source Recruitment Consultants

The brief was to develop an advertising campaign to target candidates looking for a new job. We created a high impact idea that positioned Source as a positive agent for change. The Source logo was transformed into an eraser and became a metaphor for positive change within all of the advertising activity which included specialist press advertising, online banners, landing pages and emails.

The Source advertising campaign appeared in creative press, banners (below) and emails.

Mailer below targeting disgruntled creative businesses and agencies searching to recruit talent